PLATINUM BUSINESS AWARDS 2019 (formerly known as SME Recognition Award) is an annual award programme organised by the SME Association of Malaysia to honour SMEs and individuals for their outstanding achievements and contributions in their respective fields.
Launched in 2002, this Award programme is into its 18th consecutive year of Award Presentation. As one of the pioneering awards for SMEs in Malaysia, PBA has gained extensive recognition among SMEs, the business community, and the public sector.
Beside showcasing the achievements of Malaysia’s top SMEs, this Award also provides a premium platform to benchmark the service/quality of SMEs, as well as enhance their intellectual properties and brand image in the global marketplace.
The integrity and quality of the Platinum Business Awards is jealously protected by the organisers, supported by a reputable independent auditor whose role is to assess, evaluate and shortlist the potential Award winners for final judging by a top-class Selection Committee comprising leading business personalities.

“Evolution: The Next SMEs”

“THE NEXT SME” is a concept coined to carry the revolutionary ideals and core beliefs for all upcoming endeavours of SMEs. The essence of progressiveness, futurism and disruption are embedded into this concept to serve as beacon for the paradigm shift of SMEs businesses. Change is the only constant, with Evolution as the product. We believe that the dynamics of change bring about innovative, progressive, and forward-looking companies that thrive in the era of Industry 4.0 and new global trade order.


  1. The company must be incorporated in Malaysia.
  2. More than 50.0% of the shares of the company are owned by Malaysians (except for Outstanding Achievers Award non-Malaysia category and ASEAN Enterprise Award).
  3. The company must not be a public listed company (except for Outstanding Achievers Award) or approved for public listing as of 15 September 2019.
  4. Less than 50.0% of the shares of the company are owned by a public listed company
  5. The company must be involved in legitimate businesses with annual gross turnover below RM200 million for the financial year ended 2018.
  6. For company with same owners, group proforma consolidated account is acceptable with the condition that the company or group should be in a single or similar business.
  7. The company must be in business for at least three (3) years (except for Rising Star Award)

Judging Criteria

  • History
  • Market positioning
  • Awards and accolades won
  • Unique strengths and selling proposition
  • Industry
  • Milestones and achievements
  • Patents/trademarks
  • Core business


  • Strategies for growth and evolution
  • Key management team
  • Culture
  • New initiatives embarked upon
  • Vision and mission


  • Products and/or services range
  • Market size and market share
  • Distribution channels
  • Brand and design development
  • Customer relationship management plans
  • Spread and quality of customers
  • Overseas and local market ratio
  • Market development
  • Overseas representation
  • Pricing strategy
  • Process efficiency
  • Accreditations e.g. ISO
  • Research and development
  • Adoption of information communication technology
  • Quality of documentation e.g. operating procedures manual
  • Innovation
  • Human capital development


  • Operating profit before and after tax for the past 3 years
  • Profit and sales growth
  • Exports and local sales ratio
  • Return on capital employed
  • Profit and sales per employed
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